Spring dates: February 3 – May 2, 2014. Three one-month courses: Introduction to Mobile Marketing: 2/3-28, Creating Cell Phone Apps for your Business: 3/3-28, and Advanced Mobile Marketing: 4/7-5/2. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Students may register for each class individually, or they may choose to register for the three classes via this reference number.
Once the three classes have been completed successfully a certificate will be issued.
Make at least one comment every week in the discussion. Take every Unit self-quiz. The requirements should be done by the last day of the course.